Driven by Demand

Custom Intelligence was established in 2002. The company began when Christian Wenger, founder and CTO of Custom Intelligence, was recruited by his brother Jonathan Wenger, CEO of Genesis Products, Inc., to develop a system that would support the agile and innovative nature of Genesis’s portfolio of wood component business for the RV industry and beyond.

Since then, Backbone, originally named BizApp,  has evolved into a state-of-the-art system for driving and optimizing supply chain and operations management for small to large manufacturers.  Our customers represent a wide range of manufacturing types from handcrafted Amish furniture to mass produced construction materials. To handle the diversity of factories, Backbone has been architected to be highly flexible and customizable. Yet we work hard to make the features useful straight out of the box. Custom Intelligence continues to be a family-owned and operated business.